About us

About us

The Prime Tours team strives for customer satisfaction. We take great pride in introducing Iceland to visitors and our main goal is to make the experience enjoyable and memorable for all participants. We have three objectives in our operations:

  • Private Tours
  • Your own tour guide
  • Spectacular experience
  • High quality vehicles
  • Personal service
  • Great memories

Flexibile Service

The key element in our private tours is the personal service and flexibility we provide. Don’t hesitate to ask your driver for whatever you require, will it be an extra stop enroute or increased/reduced duration of an ongoing tour, your driver will strive to meet your demands.

Comfort & Quality

All cars and buses operated by Prime Tours are comfortable high quality cars. Our fleet also consists of specially equipped vehicles for weelchairs, children seats and more. Our drivers are qualified experienced drivers, licensed by the Icelandic Road Administration. All our work is pre-booked to ensure that we provide a prompt and reliable service for our customers.

Personal Experience

A private tour should be an enjoyable and memorable experience, and that is what we strive to provide. We tell you stories, educate you on Icelandic geology, introduce you to our culture and show you the amazing nature that Iceland consists of.

Custom request?

If you have a request for a tour that is not in our list of tours, please just request a quote and we will get back to you.
If you have any other questions please just contact us.

Hvítserkur