Our Tours

Experience Iceland on your own terms

Blue Lagoon & Airport Transfer

Golden Circle Special

Golden Circle & Blue Lagoon

Northern Light Quest

Snæfellsnes Peninsula

View all tours


Our Services

We strive for excellence and offer a variety of tour and transfer services.

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Private tours

We offer private day tours in high quality vehicles with personal driver guides.

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Scheduled Bus tours

We have a guided bus tour schedule for our most popular tours from Reykjavik.

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Group services

We offer coach transfers and tour services for groups counting up to 24 passengers.

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Airport transfers

We operate a meet & greet airport transfer service to and from Keflavik airport.


Cruise Ship Service

We provide high quality service to cruise ship passengers

Prime tours has collaborated with icelandic port services for years. We provide our range of daytours for cruise ship passengers arriving in Reykjavik.

We have facilities in the cruise ship terminal Skarfabakki. There you can meet our agent an arrange a day tour that you prefer.

Our service

  • View our full range of tours available for your cruise ship arrival
  • All tours presented are executable within your cruise stop-over time
  • You can book onsite upon arrival with our agents in the cruise terminal
  • Prebook online in advance to guarantee availability
Click here for cruise ship services

About PrimeTours

Experience one of the most spectacular landscapes in the world on your terms

Experience one of the most spectacular landscapes in the world on your terms. Boiling mud, hot springs, blowing geysers, glaciers, waterfalls, tectonic plates, volcanoes and much more.

Dine in restaurants, bathe in thermal pools or see , in a museum, how a whole town reacts when the earth opens up under their feet.

Iceland Taxi Tours enables you to custom-build your own tour, with a personal driver/guide in a luxurious vehicle, or to book one of our carefully planned tours.

All our tours are private therefore all prices are per vehicle, not per person.

Our mission is to make your stay in Iceland as memorable as possible. Your driver/guide is chosen specifically for each group and has one mission only: to provide you with a unique, unforgettable and safe adventure.

We are a fully licensed tour operator and we are a member of the Icelandic Travel Industry Association.


Custom tours

Pick the sights you want and we do the planning

One of the greatest benefits of using Prime Tours is the flexibility we provide. If your dream tour is not listed among our standard tours we can create a custom tour to suit your needs.

Let us make your trip a memorable experience

  • Combine one or more tours into one
  • Select the sights you want to see
  • Make it fit your own schedule

All you need to do is provide us with the required details on what you want to see and we will get back to you with your own custom itinerary. We can include activities such as fishing tours, horse riding tours, glacier tours, adventure tours and many more.

Click here to see our custom tour request form

Why choose us

Prime tours strives for excellence. This is how we do it.

Year round operation

Iceland is a full year destination. We equip our vehicles to suite all seasons of the year.

High quality vehicles

We offer only high quality vehicles so you will enjoy your tour with the luxury you deserve.

Skilled tour guides

Our team of driver guides are knowledgeable about Iceland and provide personal service.


Call us

+354 571 9600

Email us

contact@primetours.is

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